COURSE OUTLINE
This course is divided into modules and lessons, each focusing on key topics, which are broken down into easy-to-follow concepts.
Throughout the course, you will be given activities to complete to help you summarise what you have learnt and appraise your understanding.
There are four modules within the course and information on what is covered is as follows:
Module 1
- Introduction to Tourism
- DMO and Destination Product Development
- Product Development Strategy Models
- Destination Product Development
Module 2
- Sustainable Tourism
- Sustainability and Vision 2030
- Flora and Fauna of Saudi Arabia
- Tourist Destinations of Saudi Arabia
Module 3
- Marketing for Tourism
- Branding
- Price
- Distribution (Place)
Module 4
- Promotion Advertising
- Sales Promotion, Personal Selling & Marketing Collateral
- Public Relations & Sponsorship
- Digital Marketing
- Social Media Marketing