COURSE OUTLINE
This course is divided into modules and lessons, each focusing on key topics, which are broken down into easy-to-follow concepts.
Throughout the course, you will be given activities to complete to help you summarise what you have learnt and appraise your understanding.
There are three modules within the course and information on what is covered is as follows:
Module 1
- Introduction to Marketing
- Product
- Development Process of a New Product/Service
- Price
- Promotion
- Promotional Strategies, Budget and Plan
- Place
- Additional 3 Ps
- Implementing a Marketing Plan/Strategy
Module 2
- Stages in The Buying and Purchasing Decision-Making Process
- Factors Affecting Buying Behaviour
- Market Segmentation
- Product Lifecycle
Module 3
- Business to Consumer Markets
- Business to Business Markets
- B2B Marketing Strategies
- SWOT Analysis