COURSE OUTLINE
This course is divided into modules and lessons, each focusing on key topics, which are broken down into easy-to-follow concepts.
Throughout the course, you will be given activities to complete to help you summarise what you have learnt and appraise your understanding.
There are three modules within the course and information on what is covered is as follows:
Module 1: Business Plans
- What are Business Plans?
- The Business Opportunity
- Assessing Your Business Idea
Module 2: The Market
- Market Research
- Target Market
- Market Trends, Competitors, and the Business Environment
Module 3: Marketing and Sales Plans
- The Marketing Plan
- Promotion
- Sales Plan