COURSE OUTLINE
This course is divided into modules and lessons, each focusing on key topics, which are broken down into easy-to-follow concepts.
Throughout the course, you will be given activities to complete to help you summarise what you have learnt and appraise your understanding.
There are four modules within the course and information on what is covered is as follows:
Module 1: The Psychology of Selling
- Sales Psychology and Philosophy
- Personality Evaluation
- Consumer Decision Making
- Policies and Procedures
Module 2: The Sales Process
- Psychological Stages of the Selling Process
- Questioning Techniques
- Planning and Preparation
- Legal Responsibilities
Module 3: The Customer
- Rapport & Trust
- Pre-planned Questions
- Customer Relationships
- Selling Value
Module 4: Sales Techniques
- Comparative Analysis
- Negotiation Techniques
- Handling Objections
- Closing the Sale